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Research papers

The launching of two special interest magazines

This case tells about the launches of two special interest magazines and the results obtained. These launches were the very opposites to each other. One of the magazines was started very spontaneously on the solid insight and belief of its makers....

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Matti Peltonen, Patrick Elg
November 1, 1979
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Citation

Peltonen and Elg (1979a, November 01). The launching of two special interest magazines. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-launching-of-two-special-interest-magazines